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About us

Built for the everyday
reality of sport

Brandtown is a young company focused on sport and its everyday needs. Behind it are three founders who together combine long industry experience with entrepreneurship and digital development. We are growing fast, have our head office and production under one roof in Borås, and build our own tailor-made systems around our own and our customers’ needs, from production planning to full visibility of flows, orders, production and stock.

2023
The year we started. Since then we have more than quadrupled our turnover
19
Employees in Borås. More are on the way
1 roof
1,820 m² of offices, warehouse, production and showroom in Borås, Sweden
Tailor-made
We build our own systems from the first line of code, fully adapted to textiles and to the demands and flows of sport
Who we are

Young company. Long experience. Focused on sport.

Brandtown exists because sport deserves a partner that understands what everyday life really looks like: season starts that never move, new players mid-season, new sponsors coming on board and match kits that must be ready for every game. Supporters want to wear their club’s colours with pride. We take that very seriously.

The company is young, but it was founded by people with long experience. Together, the founders bring knowledge of the industry, entrepreneurship and digital development. We know the everyday reality of both brands and clubs from the inside, and how technology can make it easier.

Today we are the bridge between the major sports brands and the clubs. We receive the garments, finish them and deliver them ready to wear, with sales support, design, supporter merch, warehousing and logistics around it all.

Our strategy is to scale up the company faster than our customer intake, so we can be sure that we don't just say yes but can also deliver. We think that is smart: satisfied customers, happy employees and plenty of time to make the right decisions.

Being based in Borås is no coincidence. Textiles are in the city's DNA. Our offices, warehouse and production are all here, so decisions, craftsmanship and delivery stay close together.

Brandtown's brick building with a sign above the entrance at Druveforsvägen 32 in Borås
Head office and production
Druveforsvägen 32, Borås, Sweden
What drives us

More than a craft

01 Everyday sport first We start from how clubs and brands actually work: seasons, player changes, sponsors and deadlines that cannot be moved.
02 More than finishing Sales support, design, warehousing, logistics, packing and labelling. Choose the whole chain or just the parts you need.
03 Transparency for customers You should always know where your garments are and what happens next. No black boxes.
04 Our own systems We build our own systems, tailor-made for the flows of sport. We develop them in step with our customers' needs.
05 Respect for identity The brand's and the club's identity and history must look right on every garment, every time.
06 Ready for the future We are preparing Digital Product Passports and traceable product data, so our customers stay one step ahead of new requirements.
The craft

Proud of our craft. But we want to do more, and we can.

Heat transfer, embroidery, sublimation and re-sewing are the foundation. We are proud of every garment we deliver. But we want to do more than be the best at our craft, and we can.

Our services go much further: sales support that joins you in meetings, design and collections, warehousing and logistics, packing and labelling, Digital Product Passports. All fully tailored to the everyday reality and demands of sport.

Brandtown’s own system: overview of ongoing orders with status, progress and who is working on what
Our own systems

Tailor-made systems. Full visibility.

We develop our own systems, built around how the flows in sport actually work. All production planning happens in the system, so we can follow customer needs and match them with available resources. That gives you full visibility of flows, orders, production and stock. Want to connect events and stock with us to your own systems? No problem.

  • All production planning, matching customer needs with available resources
  • Full visibility of flows, orders, production and stock
  • Integration of events and stock with us into your own systems
  • Tailor-made handling of goods receiving and reporting back
  • Stock levels per item, size and customer
  • Traceability from goods in to goods out
  • The foundation for Digital Product Passports (DPP)
Management and partners

Owner-led and close to production

Meet the whole team →
Linda Andersson Head of Production, Partner [email protected]
Christian Andersson Head of Design, Partner [email protected]
Stephan Burman CEO, Partner [email protected]

Creativity Together

As a customer, partner or new colleague. We build this together.

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