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Aerial view of Brandtown's premises by the river in Borås

Service partner for sport

The bridge between brand and club.

We are the service partner that takes garments from the big sports brands all the way to the club's players, staff and supporters. Sales support, design, logistics and finishing with heat transfer, embroidery, sublimation, re-sewing and more. From start to finish. Always with respect for the identity and heritage of both brand and club.

See how we work → Book a meeting
19
employees in Borås
100 000+
finished garments per year
50+
clubs and brands
2–5 weeks
typical lead time

Who are you?

Football team changing into new black and pink match kits in the dressing room
For clubs and associations A partner who understands sport. We know what a season demands: teams that need the right kit on time, and supporters who expect products they are proud to wear. We tailor the set-up to your club, with a high level of service all the way. For clubs →
Hands smoothing out a red match shirt next to a stack of finished shirts
For brands and retailers From your range to the club's identity. We are the bridge between your range and the clubs' need for an identity of their own. With efficient logistics, smart systems and well-thought-out methods, every club's garments become unique and the flow stays predictable for you. For brands →
Colleagues working at the heat transfer presses in production, a team member in a Brandtown top in the foreground
How we work From idea to delivered product Eight steps, one contact person. Join the flow wherever it suits you. See the full flow →
  1. 01 Needs and brief
  2. 02 Design and collections
  3. 03 Goods receipt and warehousing
  4. 04 Samples and approval
  5. 05 Finishing
  6. 06 Quality control
  7. 07 Packing and labelling
  8. 08 Dispatch

Services

Order one step or the whole chain. All services are connected in the same production and the same system.

Design sketches of a match shirt with fabric swatches and a colour chart Idea
Design and concept From club crest and sponsor placement to the look of the whole collection. Read more →
Warehouse aisle with pallets, boxes and polybagged garments Traceable
Warehousing and logistics Inbound deliveries, warehousing, stock handling and outbound deliveries. Digital services for integration with your systems. Read more →
Number 12 being applied to a black match shirt with a heat transfer press Match & merch
Heat transfer Transfers for numbers, names, sponsors and club crests on match kits, training wear and merchandise. Read more →
An embroidery machine stitching BRANDTOWN onto a dark top in a blue hoop Crests & details
Embroidery Direct embroidery on caps, beanies, hoodies and more for a premium finish. Read more →
White shirt with a sublimated striped pattern in black, grey and pink in front of a heat press Polyester
Sublimation Sublimation of patterns and club details on finished garments. Read more →
A new collar with a pink stripe being sewn onto a black shirt on a sewing machine Alterations
Re-sewing Re-sewing of garments, for example new collars and cuffs for club-unique details. Read more →
Bagged match shirts in an open carton next to taped cartons on a pallet, ready for delivery Ready to ship
Packing and labelling Folding, bagging, labelling and barcode handling as needed. Read more →
Cheering supporters in the stands with scarves and hoodies in black and pink Supporter
Supporter merch Club-exclusive T-shirts, hoodies, jackets and scarves, on branded garments or unbranded blanks. Read more →
Woven label with a QR code at the neck of a black shirt, next to a mobile phone Sustainability
Product data and DPP Product data for Digital Product Passports, linked to every finished garment. Read more →
Thermo-adhesive applications

Badges and transfers, from idea to delivery

We develop club badges, sponsor transfers, official badges and colour-matched names and numbers, adapted to the garment's material and the look you want to create. The range runs from thin, flexible transfers for sportswear to embroidered badges and special products in materials such as flock, TPU and silicone. By combining several layers of different materials, we create unique badges with texture, relief and visual effects.

We work very closely with manufacturers in the EU, built on personal relationships and well-established flows. Sustainability is in focus. Production within the EU also means short lead times and reasonable minimum orders at good prices. Badges are delivered to your stock at our place for finishing, or straight to you.

Club badges Official badges Colour-matched names and numbers Flock TPU Sport transfer Silicone Satin 3D satin Flock satin Textures Reflective Embroidered badges Reasonable minimum orders Made in the EU
  1. IdeaNeeds, garments and look
  2. DesignBadge adapted to technique and material
  3. ProductionWith close partners in the EU
  4. DeliveryTo us for finishing, or straight to you

Case studies

All case studies →
Before and after: a plain black Nike shirt next to the finished AIK shirt with yellow details, club crest and sponsors
AIK Fotboll · Match shirt 2026 A match shirt in a class of its own Read the case study →

Who we're creative with

Frölunda HC
adidas
Leksands IF
Malmö FF
Torshov Sport
Helsingborgs IF
FC Rosengård
Svensk Innebandy
AIK
Växjö Lakers
Lugi HF
Nike
Mjällby AIF
IFK Norrköping
Bodø/Glimt
Svensk Elitfotboll
Allsvenskan
Superettan
Stadium
CCM
Norrby IF
FC Oslo
Warberg IC
Halmstads BK
Degerfors IF
Djurgårdens IF
Barncancerfonden
Brann
FC Midtjylland
IFK Göteborg
Skeid
Svenska Ishockeyförbundet
Unisport
Skills Academy
Färjestad BK
Kärra HF
Nordic Wellness
Bauer
Puma
Woven label with a QR code at the neck of a black shirt, next to a mobile phone
Sustainability & product data

Ready for Digital Product Passports

The EU's requirements for Digital Product Passports (DPP) for textiles are on their way. We build up the product data for every finished garment in our own system, so you can meet the requirements when they arrive.

Read about our sustainability work →

Planning next season?

Book a meeting and we will go through garments, finishing and timeline together.

Book a meeting [email protected]