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Case studies

Case studies

A selection of projects where we have taken an idea all the way to finished garments together with clubs and brands.

Before and after: a plain black Nike shirt next to the finished AIK shirt with yellow details, club crest and sponsors
AIK Fotboll · Match shirt 2026 A match shirt in a class of its own How AIK’s 2026 match shirt was made: Nike Vapor and Nike Park re-sewn with a new V-neck collar and cuffs, with every application applied by hand. Nike Read the case study →
Three players in the third shirt on the pitch in front of the old grandstand at Malmö IP
FC Rosengård × Brandtown × adidas A third shirt that celebrates Malmö IP For Malmö IP’s 130th anniversary, FC Rosengård, Brandtown and adidas created a third shirt and a merch collection featuring the stadium’s listed grandstand. adidas Read the case study →
A player holds up the Vi är hemma igen scarf on the pitch after promotion
IFK Norrköping · Promotion collection We’re home again The Vi är hemma igen collection for IFK Norrköping’s promotion: shirts and knitted scarves, planned to be in place straight away. Brandtown Creativity Together Read the case study →

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