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FC Rosengård × Brandtown × adidas
A third shirt that celebrates Malmö IP
Ahead of Malmö IP’s 130th anniversary in 2026, FC Rosengård, together with Brandtown and adidas, created a unique third shirt with the stadium’s listed grandstand as its central design detail.
Through a shared creative design process, a limited merch collection of a hoodie and a cap was also developed. The hoodie carries the same iconic grandstand motif as the match shirt.
Colours from the grandstand
The shirt’s colours, mint green and burgundy, are a modern take on the listed grandstand’s original colours, with moss green benches and a wine red steel structure. The historic wooden grandstand opened in 1896 and is the oldest preserved part of today’s Malmö IP.
Photo: FC Rosengård and Emma Watson
From first idea to finished product
The collaboration was marked by creative exchange and close dialogue throughout the process, from the first design ideas to the finished product. FC Rosengård also documented the production with behind-the-scenes material from Brandtown.
InstagramBehind the scenesWatch the launch film, produced by FC Rosengård.Photo: Emma Watson / FC RosengårdWatch on Instagram ↗
Photo: FC Rosengård and Emma Watson
“We already have a really good partnership with Brandtown and have always been very happy with both the collaboration and the end result. That made it an obvious choice to bring them into this project too. We have great trust in their expertise, experience and sense of quality.
It has been great fun to develop the ideas together and watch the concept grow, from the first sketches to finished products. Brandtown’s expertise in design, materials and production was key to achieving the look and the quality we wanted. We are very happy with the result and look forward to continuing to work with Brandtown.”
Photo: FC Rosengård and Emma Watson
